This has turned into my signature gift wrap and I love it because I am not trying to store a bunch of rolls of wrapping paper and figuring out what goes with what. Instead, I start with two great basics (that are cheap, need I mention?) and then get creative from there.
These basics are brown paper (Walgreens often has this on sale for buy-one-get-one free or 99 cents a roll) and brown twine (available at the Dollar Store, Big-Lots or Wal-Mart).
I like to decorate mine with a magazine photo (I know, you are so surprised to hear this!) and a cute tag. I either tie on the tag or use a mini clothespin (available at craft stores or sometimes the Dollar Store). The rusty tin snowflakes were a great find on the after-Christmas-clearance last year. I love their primitive look!
You can adapt this to anyone by simply choosing a photo that reflects them or an interest of theirs. Catalogs and magazines provide lots of options for pictures to be clipped! You could also use photos of your family or cut up Christmas cards that you've received to make the pictures or tags.
One thing I've learned: regular Scotch tape will not cut it at holding this paper together. You have to use packing tape - I like the Scotch clear packing tape that Walgreens puts on sale every so often.
This bag is a simple brown kraft paper gift bag. I gathered a few sprigs of evergreen and tied with torn fabric. You simply staple one branch of the greens to the bag and voila!